marketing plan assignment.
Marketing Fundamentals
You are required to complete your personal marketing plan that includes the strategic marketing process elements that you are learning throughout Introduction to Marketing. These include a situation SWOT analysis, focus and goal setting, and marketing program. What are the trends in the environmental factors that could have an impact on your job and career development? Competitive Analysis — Who are your competitor? What type of background, experiences, strengths and weaknesses do your competitors have? What are your objectives? Make them specific and measurable. What is your marketing plan assignment market? Examples might be large public accounting firms, business to business sales, marketing researcher for a consulting firm in Chicago. Understand how it can meet the needs of your here market.
How are you differentiated? Marketing plan assignment those questions by analyze article source capital:. What channels have you developed to access your target market prospective employers? Associations, career placement, personal contacts, etc. Do some careful research on these. Focus your channel to the target market you are seeking. Think about the buying process. How will you create awareness? Your personal selling skills will be important for telephone contacts and face-to-face interviews.
Have questions prepared. What salary and compensation package do you want; are you willing to settle for?
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Personal Marketing Plan Assignment You are required to complete your personal marketing plan that includes the strategic marketing process elements that you are learning throughout Introduction to Marketing.
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Internal Assessment — What are your strengths and weaknesses? What type of competitive advantage do YOU have? External Analysis — What are the trends in the environmental factors that could have marketing plan assignment impact on your job and career development? Market Analysis What market segments have you assigbment as having the best potential? How do you fit into these markets? Focus and Goal Setting 20 points What are your objectives? Marketing Program 40 points 1.
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Product Strategy — Actions to improve my own marketability Understand how it can meet the needs of your target market. Place strategy — What channels have you developed to access your target market prospective employers? Network sources for contacts and references 3. Promotion Strategy Think about the buying process.]
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