Semiotic advertisements - seems brilliant
Semiotic analysis of media content Academic Paper from the year in the subject German Studies - Linguistics, grade: NA, , course: Semiotic Analysis, Film Appreciation, Media, language: English, abstract: The science of symbols, called semiotics or semiology, helps us understand our world that is full of signs and symbols. One of the areas where semiotics proves to be useful is in the field of the media. It enables us to see how media content is produced by the sender and consumed and interpreted by the audience. This paper takes a special look at the semiotic understanding of media and explains how semiotics is used in making media content, especially advertising and films. The content of an advertisement gives rise to many meanings and interpretations. A text can be understood in a variety of ways. semiotic advertisements
How to Cite this Article Abstract This work analyzes the semiotic advertisements semiotics resources used for advertising cigarette in Indonesia. Descriptive qualitative method was used in this study. The data of this study are verbal semiotics resources oral and written used for cigarette advertisement.
From the result of this work, it is seen that in ideational function, material process was dominantly used in semiotic advertisements cigarette on TV, and in interpersonal function, speech function was dominantly used in advertising cigarette on TV. Key words: Verbal, semiotics, cigarette, advertisement, ideational, interpersonal, Indonesia.]
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