Forms of social influence - digitales.com.au

forms of social influence

Groups influence individual decision-making processes click a variety of ways, such as groupthink, groupshift, and forms of social influence.

People join groups for a multitude of reasons, most frequently because membership satisfies a need of the individual. Group membership can provide companionship, survival and security, affiliation status, power and control, and achievement. There is currently no universal description of what constitutes a group, though research has identified a few common requirements that contribute to recognition of a group:. Individual behavior and decision making can be influenced by the presence of others. There are both positive and negative implications of group influence on individual behavior.

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For example, group influence forms of social influence often be useful in the context of work settings, team sports, and political activism. However, the influence of groups on the individual can also generate negative behaviors. While there are many ways a group can influence influenec, we will focus on three key phenomena: groupthink, groupshift, and deindividuation. Groupthink happens when group members, faced with an important choice, become so focused on making a smooth, quick decision that they overlook other, possibly more fruitful options.

Groupshift is a phenomenon in which the initial positions of individual members of a group are exaggerated toward a more extreme position.

Group Behavior

Deindividuation happens when a person lets go of self-consciousness and control and does what the group is doing, usually with negative goals or outcomes. We will discuss these more in detail below. Groupthink is a psychological phenomenon that occurs within a group of people, in which the desire for harmony or conformity in the group results in an incorrect or deviant decision-making outcome. Group members try to minimize conflict and reach a consensus decision without critical evaluation of alternative ideas or viewpoints. Typically the group is under a high level imfluence pressure to make a decision, and it lacks an impartial forms of social influence.

Social Influence

These factors can lead a group to make a catastrophically bad decision. While groupthink is generally accepted as a negative phenomenon, it has been proposed that groups with a strong ability to work together are able to solve problems more efficiently than individuals soical less cohesive groups. Groupthink : This image outlines the requirements, symptoms, and defects of groupthink in detail.

Groups must be cohesive, insulated, lack forms of social influence impartial leader, and homogenous, as well as be in a provocative, high stress situation, in order for groupthink to occur. Groupshift is the phenomenon in which the initial positions of individual members of a group are read article toward a more extreme position. When people are in groups, they assess risk differently than they do when they are alone. In the group, they are likely to make riskier decisions as the shared risk makes the individual risk seem to be less.]

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