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The bitter court fight between Apple and Epic is primarily focused https://digitales.com.au/blog/wp-content/custom/a-simple-barcoding-system-has-changed-inventory/madeline-carlisle.php the mobile-gaming landscape and Apple's iron-fisted control of the iOS App Store. But recent court filings in that case have also given the public a rare glimpse into just how much money Epic is throwing at the Epic Games Store as it struggles to make longest epic dent in the PC marketplace. The raw numbers, as reported in a "Proposed Findings of Fact and Conclusions of Law" document Apple filed last weekshow massive incurred and projected losses for Epic's longest epic download hub, which launched in late You might think Epic is incurring those losses because it only takes a 12 percent cut of third-party game revenuescompared to the industry-standard 30 percent cut on other digital storefronts.
On the contrary, though—in its own court filingsEpic says that 12 percent revenue chunk has been "sufficient to cover longest epic costs of distribution and allow for further innovation and investment in EGS. The main driver of EGS' losses, instead, is Epic's generous program of "minimum guarantees. Epic also said last year that EGS users claimed over million copies of free games in Those games would be worth billions of dollars if sold normally, even at reduced prices though Epic likely paid much less longest epic that to secure the free download giveaways in bulk. Indeed, Apple notes that "Epic has acknowledged the incentives and investments it has made in an attempt to grow EGS will result in Of course, Epic isn't throwing all that money around just for its health.
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Epic longest epic spending money on timed exclusives and free games as the best way to convince PC gamers to give the new Epic Games Store a chance. That effort is starting to work.
That's not great, but it's not bad considering the near-monopoly power Steam has in PC gaming downloads Sweeney estimated Steam's share at 90 percent inthough that could be a bit inflated. Epic eipc says over 31 million people used the Epic Games Store daily by the end of That's lower than the And if those customers are primarily coming longest epic EGS for the free games and expensive exclusives for now, Epic seems OK with that.
Epic vs. Apple/Google
In its court documents, Epic says it expects EGS to be profitable by and that current losses are mainly because it has "front-loaded its marketing and user acquisition costs to gain market share. Apple notes in its court documents that "Epic does not expect EGS to have accumulative gross profit before ," a difference that likely has to do with Apple taking current spic into account in measuring "accumulative" lifetime profits.
That's a pretty expensive gamble, even if the potential reward i. But it's also a gamble Epic Games is perfectly equipped to shoulder, for the time being. Epic's willingness to take risks is also due to longest epic Unreal Engine, which brings in a longest epic percent royalty on sales from dozens of blockbuster games ranging from Yoshi's Crafted World to Mortal Kombat For a company like that, spending a few years and nearly a billion dollars in losses on a new PC gaming mexican quotes probably feels like dropping pocket change in the tip jar.
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Exclusives and free games drive massive losses, but it's just a drop in the Epic bucket.
Epic Games. He has journalism and computer science degrees from University of Maryland. He is based in the Washington, DC area. Email kyle. Channel Ars Technica.]
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