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Rahim teased the partnership when he sported the watch for his recent appearances at the Golden Globes and the British Academy Film Awards.

louis vuitton marketing strategy

In both instances, he wore a Tambour Street Diver in Skyline Blue — the same model he sports in the campaign. Lee wears the Neon Black variation of the Tambour Street Diver, while Turner appears with the white and navy blue version.

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A sportier version of the original Tambour watch, introduced inthe timepiece takes its cue from diving watches. The watch was introduced at the Watches and Wonders fair in Geneva last week. The campaign will break in the April issues of magazines worldwide.

louis vuitton marketing strategy

By subscribing, you agree to our Privacy Policy and Terms of Use. Business Media. By Joelle Diderich on April 14, Essentialist Today's Must Read.

louis vuitton marketing strategy

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