Kodak case study - commit
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Arpita Agnihotri ; Saurabh Bhattacharya. Published by:. Kodak's chief executive officer CEO was confident about the company's ability to excel in the pharmaceutical industry. However, critics cited several concerns, such as workforce availability and Kodak's lack of experience in the pharma business. The CEO believed that Kodak's kodak case study in advanced chemicals and manufacturing could drive the firm's success in the pharma business.
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Would Kodak be able to establish its mark in the US pharma industry? What challenges was Kodak likely to face? United States. Access this item You must be logged in to access preview copies.
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