the importance of intercultural communication
Google Scholar. Directory of Open Access Scholarly Resources. Cite Factor. Directory of Science. Global Impact Factor: 0. Eurasian Scientific Journal Index.
Directory of Research Journals Indexing. Scientific Indexing Services.
Essay on Romance Movies and Real Life Relationships
Crossref: DOI prefix: Volume 09 : Issue 01 : Translation is an important form of intercultural communication. Brand translation is a key access for foreign ihtercultural to know the product. This paper chooses the brand translation of Coca-Cola as the research object, pointing out that Coca-Cola once experienced culture shock due to its brand translation. However, Coca-Cola eventually overcame the culture shock by adopting the strategy of integration put forward by Berry. This paper not only enriches the application of cultural adaptation theory, but also stresses the importance of brand translation in modern international business world. House, J. Translation: A Multidisciplinary Approach. Chen, G. A theoretical construction of intercultural adaptation theory. Academic Research. Dai, X. Oberg, K.
Practical Anthropology. the importance of intercultural communication
Gullahorn, J. An Extension of U-curve Hypothesis. Journal of Social Issues. Berry, J. Acculturation: Living Successfully in Two Cultures.
International Journal of Intercultural Relations. Acculturation as Variety of Adaptation. Padila, A. Acculturation: Theories, Model and Findings. Boulder: Westview.
Navigation menu
Kim, Y. Intercultural Transformation: a System Theory. Gudykunst eds. Theories in Intercultural Communication.]
Bravo, fantasy))))
It agree, rather useful message
I confirm. It was and with me. We can communicate on this theme.
Bravo, seems magnificent idea to me is
I would like to talk to you on this question.