starbucks sustainability report
The presented case study addressed a question about the development of the corporate responsibility strategy and mission statement of the Starbucks Company. Starbucks is a global brand recognized as one of the leaders in the beverages industry.
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The case study presented key arguments for the ethical and sustainable character of the business strategy applied in the chosen organization. It summarized primary information about specific social responsibility initiatives implemented in the continue reading about the repirt protection sphere, employees, suppliers, customers, and communities. Based on the summary of case study information, it is obvious that starbucks sustainability report organization paid high attention to the delivery of sustainable outcomes of its operations to key stakeholders.
In this context, the ethical and sustainability initiatives of the company do not receive an adequate reaction from the key stakeholders, and the company might lose its brand reputation starbucks sustainability report the future. Despite all the benefits generated for stakeholders, the positions of Starbucks in the market are being worsened. Otherwise, Starbucks could face opposition from its potential customers, together with the loss of support of loyal clients.
The information in the case study also formed the basis for the understanding of current major and starbucks sustainability report challenges faced by the company. Among the major challenges for Starbucks, it is possible to mention starbucks sustainability report problems of the absence of strategic expansion strategy for the brand and starbucks sustainability report absence of reliable brand reputation this web page clients.
In the context of the first major problem of the company, it was found that currently, Starbucks faces problems with the selection of a proper expansion approach. While the business aims to diversify its product lines, customers do not demonstrate the expected level of interest and support for the brand. In specific cases, diversification could become a source of risks for the brand, if senior management does not select the proper combination of products and services for clients.
From this perspective, there is a risk that the initial brand image of the company could be lost behind a diversified set of products. This situation was a result of the failure of the initial expansion strategy of Starbucks that supposed a simple increase in the number of coffer stores.
The problem of the absence of a reliable brand reputation among customers was also considered as a major problem by the researcher. While in the context of the case study it could be assessed as a secondary problem, it is a major source of risks for business. This problem is related to the fact that despite all the activities of personnel and senior management, Starbucks cannot establish and preserve a positive reputation in the market.
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All these cases create real risks for the brand reputation of the company, weakening its position in the market. They will have to be addressed in the future brand strategy of Starbucks.
Brand reputation challenges could also be considered as ethical and legal issues. Lack of fair trade coffee and hormone-addled milk are ethical concerns that generate uncertainty among customers. Even if these specific cases are simple rumors starbucks sustainability report to weaken the competitive positions of the brand, the fact of their spread leads to tsarbucks losses for the company.
A story of Starbucks and the limits of corporate sustainability.
An adequate response to these specific challenges is required. To address the problem of brand strategy development for Starbucks, it is sensible to take the position of the outside independent consultant of the starbucks sustainability report, who was invited to deal with this specific problem. The position of the independent external consultant was selected due to several important advantages. First, an external consultant starbucks sustainability report not limited by the existing hierarchy and subordination rules in the company in the process of decision-making and presentation of recommendations. This fact means that in case if a researcher takes a position of an independent contractor, it will be easier to describe the actual situation in the company and provide unpopular recommendations. An employed specialist of the company is usually limited in freedom of worst cases description.]
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