Theory is a conceptual representation or explanation of phenomenon. They are stories about how and why events occur.
3.1 Understanding Theory
Kurt Lewin tnat theory as a way of explaining the ordering and occurrence of various events. It can also be defined as a set of systematic generalizations based on scientific observation and leading to further empirical observation. Severin and Tankard Jnr. This unit exposes students to various mass communication theories, their origins, methods and uses.
Students should be able to identify a theory that goes along with specific research studies in order to develop a theoretical framework for such. A Scientific Criteria.
Theories help to manage realities. Kurt Lewin says that theories enable us to put facts in perspective, and to predict what will happen, even before the events we are theorising about get completed.
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According to Kaplan, a theory enables us to make sense out of a disturbing situation. Detectives Police always formulate a theory to unravel a case, say murder pn. We also study theories in order to derive intellectual satisfaction. The process includes:. It is already seen from the above that theory and research are closely related through the scientific method.]
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