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Target case study analysis Video
How to analyze a case study?Target case study analysis - think, that
Therefore, the current research strives to answer the following questions:. The questions listed above are important since the answers to these questions shed light on the issue of NIIs in the context of a modern organisation. Particularly, these questions help identify whether NIIs are used in the company, how they are implemented, and what effects they have on retaining customers. Thus, answering these questions will help reach the goal of the research, i. To answer the research question mentioned above, one will have to consider using a case study as the means of determining the effects that NIIs may have on an global organisation. A qualitative design has to be used to investigate the subject matter and explore the outcomes of using NIIs as an additional means of promoting change in a company. In light of the fact that the global economy poses new challenges to companies on a daily basis, it is essential to make sure that a firm should be ready to handle the specified issues. Herein lies the gravity of adopting NIIs; providing a company with enough flexibility, they serve as the tools for managing new challenges in a manner as efficient and expeditious as possible.The world we live in is very dynamic, and the desires of the customers keep on changing.
One such major shift in customer desires is making environmentally safe business models. The rising awareness about global warming and environmental degradation across the world has put pressure on companies to act on saving the planet. In this presentation case study, our students at IIDE will take a deep dive into problems faced by Ola Cabs and propose a solution that meets the new demands of the customers to be eco-friendly.
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As a part of their course, IIDE students get a chance to work on assignments related to some of the top brands across the globe. We train them to create innovative, tech-centred solutions that are customer-focused as well as viable and profitable for the brands. They researched tarfet problems that users faced and tried to come up with a unique solution that was practical and scalable.
Read on to find out more about it.
It was launched on 3rd Decemberby Bhavish Aggarwal. Ola first targeted the Indian Metropolitan cities and then increased its reach into tier 2 and tier 3 cities. The company leverages the power of the internet and widespread connectivity to facilitate one of the largest gig economies in the country and operates a fleet of more than 15 lakh cars and drivers. By providing ease of usage to customers, it has become one of the most successful startups in India. The philosophy that Ola follows is simple- they wish to make travel more accessible, safer, and comfortable for all their customers. It has become one of the most recognizable brands and is a testament to the Indian entrepreneurial spirit.
Before we discuss the solution, let us first understand the Target Audience for whom the solution will be made. target case study analysis
Pest Analysis Of Target Corporation
To better understand who the actual users of the Ola Platform are and how they use it, our students conducted interviews. They understood that a lot of people used the carpool feature while booking cabs.
However, using this had its own set of problems. To summarise the findings of the survey, the student team found that a decent majority of people are warm to the idea of carpooling and target case study analysis their rides with people. Now that we understand the Ola Cabs audience, let us now turn our attention to the process of identifying the problems faced. Our students took multiple interviews to improve their insights and understand the pain points of the users. The users wanted:.
After stating the pain points of the customer, the student team has used multiple management techniques for problem identification.
EMBA Pro Balanced Scorecard Analysis Solution for " Target Media (C)" case study
They are as follows:. To create a better solution for the users, our students created a User Persona and defined their anslysis, goals, aspirations, and frustrations. This technique is a great way to visually arrange all the insights we have about the consumer and aids in the decision-making process. Our students have created the following Empathy map to aid their problem identification process:.]
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